Corey Haines
September 1, 2018

The Best Blogs, Newsletters, And People To Follow To Become A Better SaaS Marketer

I'm always curious what other people read and who they follow, so I figured I'd share my list for anyone who's interested in what I pay attention to!

Everything is focused around marketing, sales, growth, and entrepreneurship.

I spent a great deal of time (like 5x more than I anticipated) curating this list because I wanted to make sure that everyone and everything I was recommending would be relevant. I ended up (believe it or not) cutting down the list drastically in an effort to only share those who are active and who are producing the best content out there.

This list could have been a lot longer, but I've done my best to make it as concise as possible so you too can find great content and connect with great people.

I owe a lot of my career and knowledge to these people and blogs, and all that they've produced to help me become the marketer I am today.

I think they can help you too.


Hiten Shah

Hiten is a serial entrepreneur with a long list of achievements in the SaaS space. I open his curated newsletter every time.

Steli Efti

Steli is the CEO of and has the best sales advice I've come across.

Brian Balfour

Brian is the founder of Reforge, was the VP of Growth for HubSpot, and writes for many prominent publications.

Eoghan McCabe

Eoghan is the CEO of Intercom and always has great things to share on Twitter as well as on the Intercom blog.

Des Traynor

Des is the co-founder of Intercom and is very active in the content and marketing of Intercom. His twitter and internet activity are full of golden nuggets.

Alex Turnbull

Alex is the founder of Groove and is sharing his journey to $10M in annual revenue.

Neil Patel

Neil is a serial entrepreneur and is constantly putting out helpful content related to digital marketing.

David Skok

David has a library of content for entrepreneurs. He definitely doesn't shy away from getting in-depth or sharing opinions.

Tomasz Tunguz

Tomasz is a VC at Redpoint and shares great content for entrepreneurs, mostly about being data-driven.

Jason Lemkin

Jason is the founder of SaaStr, a VC, and the former founder of EchoSign. He's incredibly active on Twitter and Quora.

Harry Stebbings

Harry is the creator of the Twenty Minute VC podcast and is always sharing great insights from other founders and investors.

Christoph Janz

Christoph is an investor at Point Nine Capital and has great essays about SaaS.

Brad Feld

Brad is an investor and shares a wide variety of thoughts on his blog, sometimes related to companies, and sometimes not.

Lincoln Murphy

Lincoln positions himself as an advisor for "customer success-driven growth" and writes about marketing, sales, and customer success.

Scott Maxwell

Scott is the founder of OpenView and always catches my attention on Twitter.

Joel York

Joel writes on all things SaaS related and has built up a great library.

Ivan Kirigin

Ivan is the CEO of YesGraph and writes great content on startups, marketing, and the future of tech.

Casey Neistat

I know what you're thinking: "Casey Neistat? What is he doing here?" The guy is an amazing storyteller. Besides an impressive filmmaking career, Casey built and sold Beme, is starting a new company called 368, and is a tech aficionado. He's down to earth, incredibly creative, and an unconventional businessman—all things I like.

Andrew Chen

Andrew writes about growth. He's written over 650+ essays that have been featured in publications and continues to publish great insights.

Ryan Gum

Ryan writes about super-tactical advice for marketing, customer acquisition, and growth for startups.

Sujan Patel

Sujan is a serial entrepreneur and somehow always producing new content at an impressive rate.

Noah Kagan

Noah is the founder of several companies and always creating great blog, youtube, and podcast content. I'm a fan of Noah, and he's always sharing great stuff.

David Cancel

I'm a fanboy. Uncle DC, if you're reading, props to you and the crew at Drift. David co-hosts the Seeking Wisdom podcast and his social game is unmatched.

Dave Gerhardt

Dave is the VP of Marketing at Drift. Dave is creating an impressive career for himself as a VP at Drift, one of the fastest growing startups ever right now. He's always sharing great video, audio, and written content. Dave also has a strong social game!

Lars Lofgren

Lars is all about growth. Follow him for tactics and techniques to try out for your own business.

Dharmesh Shah

Dharmesh is the co-founder of HubSpot and occasionally writes thoughtful pieces about entrepreneurship, startups, and SaaS.

Josh Pigford

Josh is the founder of Baremetrics and is one of the few great generalists who can somehow design, code, and market.

Justin Jackson

Justin is super active on Twitter, among other places, and is the founder of Megamaker as well as the co-founder of Transistor.

Morgan Brown

Morgan is the co-author of Hacking Growth and talks about all things growth.

Val Geisler

Val is an email marketing consultant, but not just any email marketing consultant. She's the one that will actually help you see amazing results. She's also super helpful and worth a follow in all places.

Courtland Allen

Courtland is the founder of Indie Hackers, my favorite online community and helping people create profitable businesses.

Claire Suellentrop

Claire is the co-founder of UserList, the founder of Love Your Customers, co-founder of Forget the Funnel, and was the Director of Marketing at Calendly. Zoinks, if that's not enough reason to follow her, I'm not sure what is!

Georgiana Laudi

Georgiana, aka Gia, is the founder of A Better CX, co-founder of Forget the Funnel, and was the VP of Marketing at Unbounce. Gia is just as much of a must-follow as Claire.

Benji Hyam

Benji is the co-rounder of Grow & Convert, built and sold Wordable, and previously ran marketing for VC-backed startups in the Bay Area.

Jimmy Daly

Jimmy is the Marketing Director of Animalz, and previously at Quickbooks and Vero.

Ryan Hoover

Ryan is the founder of ProductHunt and investor at WeekendFund.

Aaron Krall

Aaron is a SaaS veteran and specializes in onboarding.

Dale Partridge

Dale is one of my personal heroes. Founder of Sevenly, StartupCamp, and now, Dale is the person I go for life and spiritual advice.

Rand Fishkin

Rand is the founder of SparkToro, Moz, author of Lost & Founder, and tweets a healthy amount on marketing, tech, and startups.

Len Markidan

Len is the CMO of Podia, my favorite online courses, memberships, and digital e-commerce platform. Previously at Groove and Overstat, he now shares his wisdom here.

Seth Godin

It's pretty incredible that a guy who only posts about his daily blog has 657k followers. That just goes to show you how great his blog is.

Paul Jarvis

Paul is best described as a creator. His newsletter is massive, he successfully sells great courses, and is now most notably starting up new projects Fathom and Pico.

Bryce Roberts

Bryce is my favorite VC out there. He's a Managing Director at OATV and

Amy Hoy

Amy is the co-founder of Stacking the Bricks, helping people create profitable online businesses.

Pat Flynn

Pat is the founder of Smart Passive Income and helps people earn money online. I'm a fanboy of Pat and hope to meet him in person someday (I live in San Diego too, Pat!)

Nichole Elizabeth DeMere

Nichole leads community growth at, is a moderator at ProductHunt and GrowthHackers, and is a SaaS consultant.

Jason Fried

Jason is the co-founder and CEO of Basecamp and co-author of Getting Real, Remote, and Rework.


David is the creator of Ruby on Rails, co-founder and CTO of Basecamp, co-author of Getting Real, Remote, and Rework.

Tim Soulo

Tim is the Head of Marketing & Product Strategy for Ahrefs. He's also the founder of Bloggerjet.

Joanna Wiebe

Joanna is the founder of Copy Hackers, Airstory, and a copy writing genius.

Ed Shelley

Ed heads up content at Chartmogul and does a fantastic job creating in-depth content on SaaS, tech, and growth.

Newsletters is a uniquely curated newsletter focused on growth, across industries.


The SaaS Roundup is a great curated list of the best content they can find that week. Their blog is also fantastic.


They share great, easily-digestible content on marketing, sales, and growth.


Their blog, Inside Intercom, has some great posts about, product development, design, and customer engagement/success.


They have an incredible blog sharing their journey to $500k in monthly revenue, and after it’s success they’ve created two other blogs, one about customer support and another one specifically for the product.’s CEO, Steli Efti, writes many great articles about sales, has an awesome free startup sales course as well as a lot of short videos on their YouTube channel.

Growth Hackers

Created by Sean Ellis, early growth marketing at Dropbox and Evenbrite, and also founder of Quaraloo. You can find tons of awesome content for entrepreneurs such as AMAs, videos, discussions and curated posts.

Indie Hackers

Indie Hackers is full of great user generated content, a thriving community, and data on profitable online businesses.


Their blog is full of resources about this topic including infographics, guides and webinars.


They’re well known for being insanely transparent, both within the company and to the public. On their blogs you can find everything from legal documents to current buffer metrics.


They have a very good blog and a some incredible resources about customer engagement and customer success.


Ahrefs has, by far, the best content on SEO and content marketing than any other blog on the internet. I have a deep respect for Tim Soulo and the team over there for what they've built and the content they share. I can't express enough how great Ahrefs' blog is.

Conversion XL

They have great content on conversion optimization, analytics, and data-driven marketing. My go-to for CRO.

Copy Blogger

It's all about content marketing, and great content marketing at that. The blog is an extensive library of useful content at any level.


CopyHackers is devoted to copywriting. Joanna Wiebe has created the industry-leading resource for copywriting.


They have an impressive blog full of content on growth, customer service, culture, and product strategy.

User Onboarding

User Onboarding has great teardowns and essays on onboarding sequences and tactics.

500Startups Distro Snack

Bite-sized tips on distribution and growth.


The latest strategy, hacks and discussion from the world's leading growth practitioners.

Product Hunt

The best new products, every day. It's a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.

Morning Brew

This is the one outlet I use for broader business news. It's a quick (under 5 min) read about the latest business news from Wall St. to Silicon Valley.

The Hustle

They send a daily email with a handful of the important stories in business, tech, and culture that you should probably know. The Hustle has some of the best copywriting I've seen and it's always great content about tech.

The Daily Carnage

A newsletter by Carney, it's a curated list of handpicked marketing content.

Hopefully this list has been helpful! If there's anyone you want to make a case for that should be on this list (even if it's yourself!) feel free to reach out.


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