Corey Haines
September 1, 2018

SaaS Marketing Books

Here's a list of every book I've read (or is on my list to read and has been recommended by others) that's helped me in my journey learning SaaS marketing.

Reading is one of the best things you can incorporate into your daily routine. Great content in = great content out. Reading forces you to always be learning and seeing things in a different perspective.

I hope this list is helpful to you in your journey!


• How to Win Friends & Influence People by Dale Carnegie
• Thinking, Fast and Slow by Daniel Kahneman
• Rework by Jason Fried and David Heinemeier Hanson
• Purple Cow by Seth Godin
• Ogilvy on Advertising by David Ogilvy
• Managing Oneself by Peter Drucker
• Growth Hacker Marketing by Ryan Holiday
• The Dip by Seth Godin
• The Upstarts by Brad Stone
• The Everything Store by Brad Stone
• The Effective Executive by Peter Drucker
• The Hard Thing About Hard Things by Ben Horowitz
• Zero to One by Peter Thiel and Blake Masters
• Hacking Growth by Sean Ellis and Megan Brown
• The Power of Onlyness by Nilofer Merchant
• Anything You Want by Derek Sivers
• All Marketers Are Liars by Seth Godin
• Content Inc. by Joe Pulizzi
• The Science of Selling by David Hoffeld
• The Conversion Code by Chris Smith
• Steve Jobs by Walter Isaacson
• Extreme Ownership by Jocko Willink and Leif Babin
• Start with Why by Simon Sinek
• Pitch Anything by Oren Klaff
• Traction by Justin Mares and Gabriel Weinberg
• Crossing the Chasm by Geoffrey Moore
• Predictably Irrational by Dan Ariely
• The Innovators by Walter Isaacson
• Everybody Writes by Ann Handley
• Getting More by Stuart Diamond
• Small Data by Martin Lindstrom
• Influence by Robert Cialdini
• Shoe Dog by Phil Knight
• Principles by Ray Dalio
• The Obstacle Is The Way by Ryan Holiday
• Finding My Virginity by Richard Branson
• Elon Musk by Ashlee Vance
• Hooked by Nir Eyal
• The Growth Hacker's Guide To The Galaxy by Mark Hayes and Jeff Goldenberg
• The Startup Playbook by Rajat Bhargava and Will Herman
• Don't Make Me Think by Steve Krug
• Start Small, Stay Small by Rob Walling
• Tribe of Mentors by Tim Ferriss
• Tools of Titans by Tim Ferriss
• The 4 Hour Work Week by Tim Ferriss
• Built to Sell by John Warrillow
• The Lean Startup by Eric Ries
• The Startup Way by Eric Ries
• Creativity Inc. by Ed Catmull
• Perennial Seller by Ryan Holiday
• The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
• The One Thing by Gary Keller
• Crush It by Gary Vaynerchuk
• Jab Jab Jab Right Hook by Gary Vaynerchuk
• The Last Safe Investment by Bryan Franklin and Michael Ellsberg
• Essentialism by Greg McKeown
• Think and Grow Rich by Napoleon Hill
• The Power of Habit by Charles Duhigg
• Steal Like An Artist by Austin Kleon
• Behind The Cloud by Marc Benioff
• Unscalable by Drift

If I could only recommend three:

  1. How To Win Friends & Influence People
  2. Influence
  3. Steal Like An Artist


• When Coffee & Kale Compete by Alan Klement
• Burndown by David Cancel and Matt Bilotti
• Hypergrowth by David Cancel
• Marketing For Developers by Justin Jackson
• Make Book by Pieter Levels
• The Content Marketing Playbook by Hiten Shah
• Intercom on Starting Up
• Intercom on Marketing
• Intercom on Product Management
• Intercom on Jobs to be Done
• Intercom on Onboarding
• Intercom on Customer Engagement
• The Customer Retention Starter Kit by Intercom
• Data-Driven Marketing by Clearbit

If I could only recommend three:

  1. When Coffee & Kale Compete
  2. Marketing For Developers
  3. Intercom on Marketing


• Julian Shapiro's Guide to Growth Hacking
• Clifford Oravec's Epic Guide to Bootstrapping a SaaS Startup from Scratch — By Yourself
• The Stripe Atlas Guide to Your First Ten Customers by Patrick McKenzie
• The Stripe Atlas Guide to Pitching Your Early Stage Startup by Patrick McKenzie
• The Stripe Atlas Guide to The Business of SaaS by Patrick McKenzie
• The Stripe Atlas Guide to SaaS Pricing by Patrick McKenzie
• Ryan Law's Guide to SaaS Marketing Metrics
• Nat Eliason’s Guide to How to Grow Blog Traffic From 0 to 10k Visitors
• Sarah Peterson’s Guide to Growing a Site from 0 to 10k Visitors a Month
• Open View Partners’ Ultimate SaaS Pricing Resources Guide
• Top Content Marketing Articles from Grow & Convert
• Wayf(x) Guide to Blog Marketing
• The Essential Guide to Growing Your Early-Stage SaaS Startup by Hotjar
• The Beginner’s Guide to PPC Advertising by Discosloth
• The Content Marketing Manifesto by Rand Fishkin

If I could only recommend three:

  1. Julian Shapiro’s Guide to Growth Hacking
  2. Clifford Oravec’s Epic Guide to Bootstrapping a Startup By Yourself
  3. Nat Eliason’s Guide to How to Grow Blog Traffic From 0 to 10k Visitors

“Books are part of a balanced learning diet. Ongoing learning is so important for marketers today.” - Douglas Burdett

If I'm missing any here, please tweet me or email me anytime!


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